SBK Casino Affiliate Program

Join the SBK Affiliate programme and partner with a mobile-first sportsbook brand focused on sharp odds and engaged UK sports audiences. We work with publishers, streamers, affiliates and marketing partners to drive quality traffic and mutually profitable growth. Our approach is practical and partnership-led, with clear commercial terms and ongoing support to help you convert your audience.

Programme overview

Our affiliate programme is designed for anyone promoting sports betting to UK customers, from comparison sites and tipsters to content creators and performance marketers. We welcome partners who reach bettors on mobile devices and who value accurate, timely reporting and straightforward commercial arrangements. The programme supports multiple campaign types and is flexible to match a variety of traffic and creative strategies.

Partnership benefits

As an SBK partner you’ll gain access to a sportsbook product positioned for UK punters and a brand that prioritises value and usability. Benefits include tailored creatives, tracking links for specific markets or campaigns, and regular communication from our affiliate team. We focus on building lasting relationships that help partners increase conversion and lifetime value.

Commission structure

We offer commercially realistic commission models to suit different partner needs, including revenue-share, CPA and hybrid arrangements. Specific terms are agreed during onboarding and reviewed periodically to reflect campaign performance. We do not publish fixed percentages here to ensure each partner receives a plan suited to their traffic profile and compliance requirements.

Tracking and reporting

Transparency is central to our partnership. Partners get access to a performance dashboard with conversion, revenue and player activity metrics. Tracking links are provided for each campaign and detailed reports are available on request. We aim to make reporting clear and accessible so you can optimise creatives and traffic sources efficiently.

Marketing tools and support

We supply a range of marketing assets optimised for mobile audiences, including banners, native units, and bespoke landing options where appropriate. Our affiliate managers can advise on campaign setup, creatives and compliance with UK advertising rules. Regular updates keep partners informed about product changes and seasonal opportunities.

Long-term cooperation

We view affiliate relationships as long-term collaborations. That means regular performance reviews, flexible commercial talks and mutual focus on sustainable growth. Payment terms and compliance checks are handled transparently, and our team is available for strategic discussions to scale campaigns responsibly over time.